txtNation goes live in the African market to launch PLAYTV Interactive
Reaching over 47 million households, PlayTV is one of the largest interactive channels in the world.
“The convergence of television, mobile telephony and the Internet is turning passive TV viewing into an active adventure and driving new revenue opportunities for broadcasters. txtNation continues to be at the forefront of realising these incremental revenues,” said Michael Whelan, Director of txtNation. “PlayTV share our vision, and we look forward to working together to providing the African market with more innovative television programming.”
txtNation recently established a presence in Africa to develop new opportunities in the country’s high-growth mobile and multi-channel media sector. Michael Whelan, said “ txtNations global experience in mobile solutions - forged in one of the most competitive digital TV environments, the UK - is helping realise the potential
one of the largest broadcasting and mobile entertainment markets in the world. ”
PlayTV provides African television audiences an entirely new format, offering active viewer involvement to households. In addition to the regular entertainment programming, the channel provides gaming, news, contests, bidding and shopping, with viewers participating on a real time basis through SMS, e-mails and chat.
For more information about txtNation please contact Jon Rowsell at
j.rowsell@txtnation.com or call +44 (0)175 223 6807. Further information can also be found online at www.txtnation.com.12/03/2006 - By Leva Daniels
Reaching over 47 million households, PlayTV is one of the largest interactive channels in the world.
“The convergence of television, mobile telephony and the Internet is turning passive TV viewing into an active adventure and driving new revenue opportunities for broadcasters. txtNation continues to be at the forefront of realising these incremental revenues,” said Michael Whelan, Director of txtNation. “PlayTV share our vision, and we look forward to working together to providing the African market with more innovative television programming.”
txtNation recently established a presence in Africa to develop new opportunities in the country’s high-growth mobile and multi-channel media sector. Michael Whelan, said “ txtNations global experience in mobile solutions - forged in one of the most competitive digital TV environments, the UK - is helping realise the potential
one of the largest broadcasting and mobile entertainment markets in the world. ”
PlayTV provides African television audiences an entirely new format, offering active viewer involvement to households. In addition to the regular entertainment programming, the channel provides gaming, news, contests, bidding and shopping, with viewers participating on a real time basis through SMS, e-mails and chat.
For more information about txtNation please contact Jon Rowsell at
j.rowsell@txtnation.com or call +44 (0)175 223 6807. Further information can also be found online at www.txtnation.com.12/03/2006 - By Leva Daniels