“The work involved was formidable, especially as this involved constant adjustments. The software which I now use daily is called mFUSION. If you wish to revise and market to your customers via SMS, I would strongly suggest that you look at txtNation."
James Turner, McDonalds

Objectives
McDonalds wanted to maximise their promotions to in-outlet customers, focussing on ROI as a measure of success.

Course of Action
All McDonalds stores in the UK had new tray-liners and mats printed and distributed throughout the outlets to win tickets to nationwide concerts.

Results
The results were better than expected with overall response rate 8x that of conventional methods of McDonalds promotions to date.