“The service I have received has been first rate and I am confident that when your company says it will do something, it will happen, and on the day specified."
Marcus Zenden, Schwartz

Objectives
Schwartz targeted TV, radio and on-packet product advertising to promote this text to win competition. This was a £100,000 Schwartz promotion to win 1 of 10 amazing kitchen makeovers, worth £10,000 each, and a Kenwood food processor everyday.

Course of Action
Schwartz ran several promotional campaigns on its media packs, partner TV shows and web site network.

Results
Schwartz brought in over 400,000 entrants, allowing the prize costs alone to be tripled by their text message revenues.