"Phonecasting transforms mobile and home phones into a delightful new medium that people can use to get information, be entertained or to shop at their leisure. With over one billion phones in the world, phonecasting has the potential to scale like nothing else in the history of media."
Anthony Flynn, PhoneRun, Inc. and Lucent Technologies.

Podcasting has really taken off and is hugely popular with listeners and audio creators around the world. Imagine combining the creativity and popularity of Podcasting with the ubiquity and ease-of-use of mobile phones. Phonecasting is the ability to send Podcast-type audio or links to a user's mobile phone. With the technology in place and key players on board, Phonecasting is likely to become the next big thing.

Combine Phonecasting with mFUSION's billing solutions and there is the potential to create a lucrative revenue stream as well as a truly creative and cutting-edge service to your users.

Phonecasting is a boon to audio-savvy users who want to broadcast their news, views and issues to the world. As with traditional Podcasting, individuals are empowered by personal audio publishing, allowing listeners to subscribe and download their thoughts, music or radio broadcasts. With the addition of mobile technology, podcasters can keep their listeners bang up to date with their latest audio offerings.

But the power of Phonecasting really comes into its own for advertisers. Companies that want to increase brand-awareness or to promote particular products and promotions can reap the benefits that Phonecasting can bring. Consumers can subscribe to your phonecast and be notified of new audio by text message. Just a click away, Podcasting becomes a powerful advertising and promotions tool through the Phonecasting revolution.

The possible applications for Phonecasting are virtually limitless. Political campaigns, bands, advertisers, news organisations, venues and events organisers can all reap the benefits of notifying a wide userbase of the latest news and information.

In brand creation, user retention, and content provision Phonecasting adds a new dimension to traditional Podcasting. Monetising the podcast is set to become a major new source of creativity and profitability.

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